Zero Pixel°
Studio · MX · MMXXVI
(N° 004)Services · Catalogue

Four paths.
One standard.

Each tier is a decision about speed, scope and investment. Here's everything that goes into each one — no fine print.

Tiers

What each tier includes.

Each tier includes everything in the previous one, expanded. Every paid site is delivered with source code: you own it from day one.

  1. Who it's for

    Mechanics, salons, contractors, small retail. Service businesses with no digital presence and no capital for an upfront build.

    What's included

    Architecture

    • Single-page conversion-focused landing site (4–5 sections)
    • Hosted on Zero Pixel's Vercel infrastructure (shared)
    • Bilingual ES/EN with hreflang
    • Mobile-first responsive

    Lead capture

    • WhatsApp Business click-to-chat button
    • Contact form via Resend delivered to client email
    • Google Business Profile setup and verified

    SEO foundation

    • Semantic HTML with NAP (Name, Address, Phone)
    • LocalBusiness schema markup
    • Sitemap.xml + robots.txt
    • Google Search Console submission
    • Meta tags, OpenGraph, social share image

    Maintenance and compliance

    • SSL with automatic renewal
    • Up to 2 minor content updates per month
    • LFPDPPP cookie consent banner
    • Uptime monitoring 24/7

    Tier terms

    • The site is NOT owned by the client: client rents access on Zero Pixel's infrastructure.
    • Buyout option at 12 months: $8,000 MXN transfers the source code and allows migration to client's own infrastructure.
    • Activation fee ($1,500 MXN) covers initial build cost and is non-refundable.
    • Early termination before 12 months: remaining months due in full.
    • Subdomain included (e.g. clientname.zeropixel.mx); client-owned custom domain at no extra cost.

    Upgrade path

    50% of paid months (up to 6 months) credited toward Esencial or Profesional tier build. Maximum credit: $5,400 MXN (6 months). All content and assets transferable.

  2. Who it's for

    Small businesses migrating off templates (Wix, Squarespace, WordPress) who need a custom, fast, bilingual foundation.

    What's included

    Architecture

    • 1–3 pages (Home, Services, Contact)
    • 3–6 distinct purpose-driven sections on the homepage
    • Next.js 16 + Tailwind v4 · deployed to Vercel
    • Mobile-first responsive

    Bilingual native

    • Seamless ES/EN toggle via next-intl
    • Strict hreflang language tags (Google serves the correct language)
    • All content authored bilingually

    Technical foundation

    • Custom domain with managed DNS + CDN
    • Auto-renewing SSL
    • Cross-border edge delivery (instant load on both sides of the border)
    • Lighthouse 85+ guaranteed

    SEO foundation

    • Custom meta titles, descriptions and heading hierarchy (up to 3 pages)
    • LocalBusiness schema markup
    • XML sitemap + Google Search Console verification
    • Image optimization (WebP/AVIF + optimized alt-text)
    • Favicon, OpenGraph and social meta tags

    Local setup

    • Complete Google Business Profile setup and verification
    • Categories, services, hours, photos and descriptions configured

    Compliance

    • LFPDPPP cookie consent banner
    • Privacy policy and Terms of Service templates (MX-jurisdiction)
    • Basic accessibility: semantic HTML, alt tags, ARIA labels

    Delivery and warranty

    • Full source code delivered via private GitHub repository (client owns everything)
    • 30-day post-launch bug warranty
    • Up to 3 structured revision rounds within the first 6 weeks
    • Documentation handover (admin guide, deployment notes)

    Maintenance plan

    $800 MXN/mo includes security patches, 1 content edit per month, uptime monitoring, monthly performance check.

    $2,000 MXN/yr includes domain renewal coordination, SSL renewal verification, year-end performance + SEO audit, major framework upgrades.

  3. Who it's for

    Clinics, legal firms, professional services and established local businesses that want measurable growth, data ownership and strict performance metrics.

    What's included

    Everything in Esencial, plus:

    Architecture

    • 3–5 pages allowing deep dives into services, pricing or practice areas
    • Optional blog/news section
    • Multiple intake forms (per service or purpose)

    Performance guarantee

    • Lighthouse 90+ on mobile and desktop across all pages (hard guarantee)
    • Core Web Vitals (LCP, FID, CLS) compliance
    • Performance regression alerts

    Aggressive local SEO

    • Page-level keyword mapping targeting distinct search intents
    • Advanced schema markup (Organization, BreadcrumbList, FAQ, Service)
    • Industry-specific schema (Medical, Legal, LocalBusiness)
    • Rich Snippets (ratings, price ranges, hours)
    • Keyword research for top 20 local terms
    • Internal linking strategy

    Google Business optimization

    • Full profile with uploaded services and keyword-rich descriptions
    • Structured Q&A
    • Photo library (up to 20 optimized images)

    Data and tracking

    • Google Analytics 4 with custom events (form, WhatsApp, phone, scroll, outbound)
    • Microsoft Clarity (heatmaps + session recordings)
    • 2 comprehensive analytics reports per year with actionable recommendations

    CRM integration

    • Automated lead routing to Google Sheets, Mailchimp or Resend
    • Optional HubSpot Free or Pipedrive integration
    • Lead magnet capability (gated PDF downloads)

    Content infrastructure

    • Email newsletter signup via Resend
    • Social share cards (OpenGraph + Twitter Cards optimized)

    Delivery and warranty

    • Full source code delivered via private GitHub repository (client owns everything)
    • 30-day post-launch bug warranty
    • 3 structural or content edits per month during the first 3 months
    • 30-minute quarterly strategy call

    Maintenance plan

    $1,800 MXN/mo includes security patches, 2 content edits per month (after month 3), backups, uptime monitoring with alerts, monthly performance check, and auto Vercel preview deploys for content approval before publishing.

    $2,500 MXN/yr includes domain renewal coordination, SSL renewal verification, year-end audit (performance, SEO, analytics) and major framework upgrades.

  4. Who it's for

    High-revenue operations, multi-location businesses, cosmetic clinics, corporate law firms, maquiladora services and any business requiring aggressive market dominance and automation.

    What's included

    Everything in Profesional, plus:

    "Luxury-Tech" headless CMS

    • Payload CMS v3 integrated: minimalist, zero-clutter content portal
    • Client edits text, images and pages from a custom dashboard
    • Edge network publishes globally in milliseconds
    • Role-based access (admin, editor, contributor)
    • Draft → review → publish workflow with optional approval gates
    • Custom field schemas matching client's content model

    Editorial-grade design

    • Custom design language (NOT template-based)
    • Premium typography (Geist Pro, Söhne, or licensed serif pairings)
    • Generous whitespace, restrained color palette, motion design
    • Optional: custom illustration or photography direction

    Programmatic hyperlocal SEO

    • Dynamic landing pages per service × neighborhood combination
    • Example: "Invisalign en Campestre," "Cirugía Plástica en Las Misiones"
    • Each page has unique local data, schema and content (not doorway pages)
    • Cross-border targeting for El Paso searches

    Generative Engine Optimization (GEO)

    • Content structured for citation in ChatGPT, Claude, Perplexity, Gemini answers
    • FAQ schema and citable content blocks
    • LLM-readable structure (clear answer-extraction patterns)
    • Author/expert attribution for E-E-A-T

    Closed-loop revenue tracking

    • Custom executive dashboard: ad click → site visit → form submission → consultation → booked appointment → revenue
    • GA4 + Tag Manager + CRM API integration
    • Attribution by keyword, campaign and source
    • ROI reporting in pesos and dollars

    Google Business active management

    • Monthly posts and updates
    • Review monitoring and response (within 24 hours)
    • Photo refreshes · Q&A management · service/offer updates

    Multi-tenant architecture (franchises)

    • One centralized brand dashboard
    • Auto-deployed location pages with location-specific schema
    • Per-location GBP integration
    • Shared content + branding, localized service info
    • New location launches in days, not weeks

    Cross-border optimization

    • Bilingual SEO with proper hreflang and geo-targeting
    • USD/MXN pricing toggles
    • Tax compliance notes (IVA / sales tax)
    • Cross-border phone number routing

    Delivery and warranty

    • Full source code delivered via private GitHub repository (client owns everything)
    • 30-day post-launch bug warranty
    • Unlimited content edits during the first 60 days post-launch
    • Monthly 1-hour strategy call
    • Dedicated account email + WhatsApp line

    Maintenance plan

    $3,500–4,500 MXN/mo (scales with scope): everything in Profesional + CMS support and training refreshers, dashboard maintenance and ad-platform API health checks, up to 5 content edits per month, GBP active management, 24h SLA on critical / 72h on standard, priority feature pipeline (5 business days for new requests), quarterly strategy + roadmap review.

    $2,500 MXN/yr (renewal coordination, annual integral audit, major upgrades).

Enterprise add-on

AI Operations Retainer.

Three autonomous agents that convert the leads you lose after hours, generate expert-reviewed content and watch the competition. Available 30 days after Enterprise site launch.

Setup
$5,000 MXN activation (WABA verification, agent configuration, scraping infrastructure)
Recurring
$8,000 MXN/month
Commitment
6 months minimum · 30 days notice afterward
Availability
Activates 30 days after Enterprise launch · WABA verification begins at contract signing
01

After-Hours Intake Specialist

24/7 WhatsApp Business agent that captures and qualifies leads outside business hours.

Capture & Qualify

FAQ responses, lead capture, structured intent qualification, hand-off to human via WhatsApp.

Capture & Book

Everything above + writes appointments directly to client's calendar (Google Calendar, Cal.com or custom).

  • Answers product, service and pricing FAQs (with mandatory disclaimer: "Final price confirmed in consultation")
  • Collects prospect info via structured conversation
  • Qualifies intent and urgency
  • Books appointments (Capture & Book tier only)
  • Escalates complex or high-value inquiries to human staff
  • All conversations logged to Supabase for audit

Compliance

  • LFPDPPP consent capture in the first message
  • AI disclosure ("I'm an automated assistant…")
  • Price liability disclaimers
  • Configurable escalation rules
02

Editorial Content Pipeline

AI-assisted localized content generation with mandatory expert review.

  • Drafts bilingual, locally-targeted service and blog pages
  • Injects semantic HTML, local schema markup, target keywords
  • Saves drafts to Payload CMS dashboard
  • Notifies client via WhatsApp when drafts are ready
  • Drafts NEVER auto-publish: expert review and sign-off required

Compliance

  • E-E-A-T author attribution required (client's expert signs each page)
  • Footer on every page: "Last reviewed on [date] by [Dr./Lic. Name + Cédula Profesional]"
  • Quality cap: 4 expert-reviewed drafts per month included
  • Each page has unique local data (NOT doorway content)
03

Market Defense Monitor

Weekly competitor intelligence and market signal tracking.

  • Tracks top 5 competitors' GBP changes, review counts and ratings
  • Monitors competitor keyword rankings (via DataForSEO API)
  • Detects new service offerings, ad copy changes, public pricing changes
  • Generates weekly alert digest to client dashboard
  • Recommended responses from a pre-approved playbook (built during onboarding)

Weekly (not daily: daily is overkill and 5x the cost).

Caps and overage pricing

  • Up to 500 managed WhatsApp intake conversations per month
  • Up to 4 expert-reviewed content drafts per month
Conversations / monthRate
1–500 (included)$0
501–1,000$5 MXN per conversation
1,001+$3.50 MXN per conversation

Additional drafts beyond 4/month: $1,500 MXN per expert-reviewed draft.

ROI math

If 2 after-hours WhatsApp inquiries per month convert to booked $15,000 MXN consultations, the agent pays for itself 3.75x over. Most clinics get 30–50 after-hours WhatsApp pings per month.

Why it wins

  • Recovers 30–40% of after-hours leads that competitors miss
  • Content velocity: 4 high-quality, expert-reviewed local pages/mo vs. competitors' 1 generic blog post
  • Proactive market defense: from reactive to ahead-of-curve

The $8,000 MXN/mo retainer covers Zero Pixel's operating costs (WhatsApp API fees, Claude API tokens, DataForSEO subscription, monitoring infrastructure) plus management margin. Force majeure clause applies if upstream provider pricing changes by more than 20%.

Activate AI Ops
Add-ons

Complementary services.

Available for any tier. Quoted based on scope.

Universal terms

What applies across every tier.

  1. 01

    Source code ownership

    All paid tiers (Esencial, Profesional, Enterprise) include full source code delivery via private GitHub repository transferred to the client's organization on launch. Client owns everything. Zero Pixel retains rights to reusable templates, design systems and proprietary infrastructure (Payload starters, agent code patterns).

  2. 02

    Bug warranty

    30 days post-launch on all paid tiers. Covers bugs, broken functionality, regressions and deployment issues. Does NOT cover scope changes, new features or design changes (those are billable revisions).

  3. 03

    Payment methods

    Bank transfer (SPEI), Stripe MX or Mercado Pago. All prices in MXN unless noted. IVA invoice (factura) available on request.

  4. 04

    Cancellation / Termination

    Suscripción: 12-month minimum, early termination charges remaining months. Esencial: no subscription, cancel maintenance with 30 days notice. Profesional: cancel maintenance with 30 days notice, renewal optional. Enterprise: 6-month minimum maintenance, then 60 days notice. AI Ops: 6-month minimum, then 30 days notice.

  5. 05

    Compliance and liability

    LFPDPPP: all sites and AI agents are LFPDPPP-compliant; client signs DPA at contract signing. COFEPRIS: clinical content requires licensed practitioner review with cédula. Bar associations: legal content requires lawyer sign-off (state-specific advertising rules). Limitation of liability: Zero Pixel is not liable for clinical, legal or commercial decisions made based on agent recommendations or content. Force majeure: pricing review allowed if upstream provider costs (Anthropic, Meta, Vercel, Supabase) change by more than 20%.

  6. 06

    What's NOT included in any tier

    Paid advertising budget (Google Ads, Meta Ads spend). Stock photography or video licensing. Custom illustration beyond Enterprise tier default. Translation beyond ES/EN. Email marketing campaigns (Resend setup included; campaign creation is billable). Ongoing copywriting beyond the AI Ops content cap.

Quick reference

Pricing table.

Visual summary of every tier and add-on. All prices in MXN unless noted.

ServiceSetup (MXN)Monthly (MXN)Annual (MXN)Notes
Suscripción$1,500$1,800—12 months min. · $8K buyout
Esencial$10,000–15,000$800 (optional)$2,000 (optional)50/50
Profesional$22,000–32,000$1,800$2,50040/40/20
Enterprise (MXN)$40,000–80,000$3,500–4,500$2,500Milestone-based
Enterprise (USD)$2,000–4,500 USD$175–225 USD$125 USDMilestone-based
AI Ops Retainer$5,000$8,000—6 months min. · Enterprise only

AI Ops overages

TypeTier 1Tier 2Tier 3
WhatsApp conversations$0 (1–500)$5 MXN (501–1,000)$3.50 MXN (1,001+)
Content drafts$0 (1–4)$1,500 MXN per draft—

Prices subject to revision based on scope, complexity and market conditions.

Day 01

Pick a tier, let's talk.

Tell us in a few lines what you need. We'll send a tailored proposal within 48 hours.

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